This pThe task: Analyse these two companies and their advertising/branding campa

This pThe task:
Analyse these two companies and their advertising/branding campaigns:
Galaxy Z Fold3 https://www.samsung.com/uk/smartphones/galaxy-z-fold3-5g/ HUAWEI Mate Xs https://consumer.huawei.com/uk/phones/mate-x-s/
Outline, compare and critically analyse the main features of the above brands, advertising and marketing strategies
Assess and analyse:
– Any evidence of cross-platform strategies (old media/new media, cross-media
tools)
– Use of social media
– Interactive tools used on website and use of rich media (video, animation, images, etc.)
– Any mobile communication strategies (mobile apps, mobile photos etc.)
– Any advergaming strategies
– Branding building strategies
– The role of story-telling, characters or champions in the branding campaign. – Any competitions or games associated to the campaigns/websitesiece of assessment focuses on the analysis e-solutions offered by on-line agencies and providers and the evaluation of applications of digital media technology.

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