The whole assignment should be 2500 words written in a word document. The number

The whole assignment should be 2500 words written in a word document. The number of sources should be no less than 15 using Harvard style.
Question 1
Discuss in detail, the following with examples
* Financial performance indicators
* Non-financial performance indicators
Question 2
Critically discuss the role of the following in measuring business
performance by elaborating what information each one contributes to
assessing the financial worth of any organization.
* Level of Profitability
* Nature, Volume and structure of assets
* Structure and allocation policy of Equity
* Liquidity of an organization’s resources
Question 3
Using an organization of your choice, explain the concept of financial analysis and its importance to investors

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