Reading resources I provided and the case ‘Tavazo Co.’ then writing a paper rega

Reading resources I provided and the case ‘Tavazo Co.’ then writing a paper regarding this topic.
Resource 1-https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/the-five-attributes-of-enduring-family-businesses
Resource 2-https://www.mckinsey.com/featured-insights/winning-in-emerging-markets/the-family-business-factor-in-emerging-markets
Resource 3-Ghemawat P. 2001. Distance still matters: The hard reality of global expansion. Harvard Business Review 79(September): 137-147.—–attached in pdf
it should be a reflection on the totality of your learning during the reading and capture your most important takeaways from the reading. The best way to prepare your memo is to carefully read and review the material and answer the assignment questions, and then take a step back to write your memo based on your self-reflection on the most important points you have learned during the reading.
The paper must cover the following 4 questions.
1. How did Tavazo brothers decide on the list of potential countries to expand to? Which factors were most important in their decision ranking?
2. As an advisor to Tavazo brothers, what criteria would you use to make the decision?
3. Given the limited resources available to Tavazo, which expansion strategy would you recommend: To
expand vertically, or to diversify geographically?
4. What challenges will Tavazo face in its expansion process as a family business?
You do not need to write the questions. Link concepts from the text to your case analysis.
Questions are for a guide. The memo is not simply answering the questions.
You need to identify the decision points and then to analyze the exiting capacities of the firms and then to evaluate the pros and cons of the changes in the firm and to then make a recommendation based on the analysis.

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