In Wk#3 we’ll discuss Brand Positioning & Competing Effectively from Chptrs. 11,

In Wk#3 we’ll discuss Brand Positioning & Competing Effectively from Chptrs. 11,12,13
Please view the YouTube video below as the narrator takes the owner of Harry’s High Pants, a new start-up company through a brand positioning transformation to achieve all of these areas. Pay special attention to the gentlemen who is helping the owner help her re-think the way she sees her brand and how customers will perceive it.
YT VIDEO – https://youtu.be/TzC7DmtYYec
APA and please source the Yt video.
Question:
Why do you think that Brand Positioning is so vital to a small “market-niche” company such as Harry’s High Pants?

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