This referral assignment is based upon the same dataset as the first assignment. If you are:
· retaking this assessment, please update your previous work using the feedback you received last time – 1200 word Business Report PLUS APPROXIMATELY 300 WORDS REFLECTING UPON WHAT YOU HAVE CHANGED/UPDATED/IMPROVED AND WHY which should be placed at the end of the document.
· taking this assessment for the first time, 1500 word Business report. there is no need to include any reflection
The aim of this assignment is to develop your skills for evidence-based decision making, using a data set typical of those you will encounter in a future job role by preparing an “Individual Business Report” typical of the kind that managers produce to justify their requests for budget and other resources.
In doing so this assessment will address the following Learning Outcomes:
LO 1. Show a detailed knowledge and understanding of the basic concepts of quantitative decision making
LO 2. Identify, perform, and draw conclusions from appropriate quantitative techniques to analyse data
LO 3. Apply statistical packages and spreadsheets to aid problem solving
LO 4. Apply these tools to a business issue pertinent to the student’s chosen degree programme
LO 5. Demonstrate an ability to use evidence- based decision-making in addressing real world, practice-relevant issues in the field of marketing and events management