a. Give an overview of the research project
b. Problem Statement
c. Research Question 1: What factor(s) influenced the visit of country pavilions at Dubai EXPO?
d. Research Question 2: What challenges were faced by visitors who wanted to visit their preferred country pavilions at the EXPO?
e. Why is the research significant and worthy of study?
· LITERATURE REVIEW
a. Discuss the history of the EXPO International event and why it is very attractive to countries
b. Discuss how UAE won the rights to host the Dubai EXPO 2020 event.
c. Discuss the reasons why the UAE wanted to host the EXPO 2020.
d. Discuss the marketing campaign by the EXPO organizers to get people in the UAE to visit the EXPO site
e. Discuss how many countries/pavilions were at the Dubai Expo site in total and how many visitors attended the EXPO?
f. Discuss with figures/statistics the countries that received the most visitors to their pavilions at the Dubai EXPO. Use credible government or international sources
g. Discuss reasons for UAE’s continuous desire and policy of hosting international events such as EXPO
h. Review past scholarly research about UAE’s track record of international events hosting. (i.e. sports events, business events, cultural events- musical shows, religious events, etc.
i. Focus more on a review of any research about UAE’s history of hosting international trade or business-related conferences or events
j. As part of the literature review, identify the main reasons why visitors/participants to international events visit the pavilion of certain countries over others. In order words, at such international events as EXPO, what attracts visitors to certain pavilions over others?
· THEORETICAL FRAMEWORK
a. I need you to identify and describe 3-5 theoretical approaches that have been used in the study of similar research.
NOTE: USE THE APA FORMAT OF REFERENCES AND USE BOTH IN-TEXT CITATIONS WITH YEAR AND PAGE NUMBERS IF FROM A BOOK OR JOURNAL ARTICLE. IF THE SOURCE IS FROM AN ONLINE SOURCE, JUST LIST THE AUTHOR OR ORGANIZATION THAT PUBLISHED THE INFO AND JUST ADD THE YEAR OF THE PUBLICATION. IN THE END, LIST ALL YOUR SOURCES UNDER A REFERENCE PAGE.
Here is the abstract provided by the professor:
In spite of the global pandemic, the UAE successfully hosted a major international event in the form of the Dubai Expo 2020, which officially recorded over 20 million visitors. Prior to the six-month event, the Expo organizers and country participants embarked on a worldwide publicity blitz to attract visitors to their respective pavilions. With over 100 pavilions crammed in a small space, the challenge for exhibitors was how to attract or compete for more visitors. Also, a visit to the Expo grounds clearly showed that some country pavilions were more popular than others as evidenced by the long queues that formed around certain pavilions. In addition, a majority of the visitors to the pavilions were young people between the ages of 15-24, which falls under the UN’s classification of “youth”. While the literature on international event hosting explains that a country’s soft power influence plays a major factor in its ability to win competitive bids to host mega international events such as the EXPO, there is little about what entices individuals to patronize the country pavilions while such events are underway.
Therefore, this research seeks to figure out why certain pavilions were so popular among the youth who attended the Expo 2020 in order to determine the factors that informed their decisions to visit specific country pavilions. The research achieves the aforementioned objectives via a qualitative methodology of in-depth interviews with UAE-based high school and university students who attended the Expo 2020. The goal is to publish the research in a peer-reviewed academic journal and to present the paper at an academic conference. In addition, the research will inform policy on future planning for event hosting within the UAE and abroad with regards to how best to effectively drive more patronage for international events or fairs.